Mars is a dusty place and in some locations thick blankets of its characteristically red dust can slowly settle out of the atmosphere and accumulate on slopes. This dust is also a lot brighter than the dust-free terrain on Mars; so, if you scrape off the dust, you’ll see a darker surface underneath.
This particular image shows one of these dusty areas. The dark streaks on the slopes are locations where the dust has slumped downhill revealing a less dusty surface underneath. In some cases, these slope streaks might be triggered by Marsquakes or nearby meteorite impacts. Scientists think they form quickly: more like an avalanche than dust slowly creeping downhill. [More at link]