There are many hills and knobs on Mars that reveal aspects of the local geologic history. Typically the hills in the relatively-smooth region surrounding this image are flat topped erosional remnants or mesas with irregular or even polyhedral margins. These landforms suggest wide spread erosion of the soft or weakly-cemented sedimentary layers.
This hill stands out because of is circular inverted-cone shape and apparent dark streaks along its flanks visible in lower resolution images. Close inspection from HiRISE reveals that the fine soils sloping down from the peak are intersected with radiating lines of rock and eroding rubble. [More at link]