This intriguing surface texture is the result of rock interacting with water. The rock was then eroded and later exposed to the surface. The pinkish, almost dragon-like scaled texture represents Martian bedrock that has specifically altered into a clay-bearing rock.
The nature of the water responsible for the alteration, and how it interacted with the rock to form the clay remains poorly understood. Not surprisingly, the study of such altered rocks on Mars is an area of active investigation by the Mars science community. Understanding such interactions, and how they happened, help scientists to understand the past climate on Mars, and if the red planet ever harbored life… [More at link]